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Inside Versur: Studio Memory, Agent-Built Workflows, and Deployable Units of Intelligence

The Feature Spotlight format is simple. No slides. No pitch deck. Someone who knows a tool inside and out joins me on a live stream and shows me what it actually does, and I react to it as a practitioner who spent years in the middle of these workflows. There&

234: 'Here's to the Crazy Ones, AEC Edition', with Håvard Vasshaug

A conversation with Håvard Vasshaug about liberating building data from Revit, real‑time data flows, reducing outdated six‑week information, and turning risk into revenue for AEC firms.

Building Your Firm's AI Adoption Plan

After many years of attending Autodesk University, I finally decided to put in a few submissions to speak at this year's conference in Las Vegas. I'm happy to report that two of them were selected. As if the submissions weren't already a lot of

Live Next Thursday 7/16: Versur demo with Daniel Bolojan

Next week I'm doing a Feature Spotlight with Daniel Bolojan, founder of Versur. He's built a composable agentic AI specifically for architects and designers. We're going hands-on with three features. Versur Brain Versur Brain is your studio's design intelligence layer. It&

Building for Four Million Architects

📰 Why does a software founder frame his entire company around helping architects build spaces where people fall in love? Mariusz Hermansdorfer's answer starts with 13 years inside a 20,000-person firm.

233: 'Spaces For People To Kiss', with Mariusz Hermansdorfer

A conversation with Mariusz Hermansdorfer about turning an internal sustainability tool into the jifto plugin, the challenges of spinning out from a large firm, and making early‑stage environmental analysis accessible to all architects.

Define Your Value Before Someone Else Does

📰  In this edition, explore how AI might reclaim architecture’s purpose by capturing process over paperwork, redefining value before owners dictate it, and building tools that empower every skill level.

Giraffe Feature Spotlight: Map, Pencil, Calculator, and a Live Presentation Layer

This was the second TRXL Feature Spotlight. No slides, no pitch deck — just Rob Asher sharing his screen and walking me through Giraffe, the platform he built for architects, designers, and real estate developers. We covered two things: Core, which is the foundation of everything Giraffe does, and Paper, a

232: 'Bringing Joy Back to Architecture', with Tatjana Dzambazova

A conversation with Tatjana Dzambazova about how AI can restore joy to architecture by shifting focus from speed to process, capturing design reasoning, and redefining architects’ value beyond mere cost and efficiency.

Architects Didn't Lose Control of CA. They Defaulted It.

📰 Architects often lose control of construction administration (CA) by default, forcing senior staff into low‑value data entry. AI can automate the admin tasks helping firms reclaim ownership, boost efficiency, and protect liability.

Live Wednesday: Giraffe's Core platform + new Paper space

I'm hosting another Feature Spotlight live demo next week. This time I'm sitting down with Rob Asher from Giraffe at 2pm PST / 5pm EST on Wednesday the 17th. We're walking through two features that define how the platform works: Core Giraffe puts a map,

New on TRXL: Feature Spotlight Livestream

There's something new happening here at TRXL HQ. I want to continue building on the authentic conversations the TRXL podcast is known for, but also give tech companies and the people behind them the ability to do some show and tell that the long-form episodes just aren&

Inside D5 Render's New Cesium Integration and AI Material Generator

I started a new format on TRXL called the Feature Spotlight. The idea is simple: live, hands-on, no slides, no pitch. Just a real look at what a tool actually does, driven by someone who knows it inside and out. Watch the Replay My Takeaways For the first one,

231: 'Architects: Reclaim Control in CA', with Jack Sadler

A conversation with Jack Sadler about reclaiming control in construction administration, turning CA from a cost center into a profit center, and using AI to automate admin tasks while preserving architects' professional judgment.

Every Room Has an Audience

📰 Most buildings fail twice: once in the contract, and again in the seats. If your drawings don’t protect the audience’s experience through eight years of value engineering, you didn’t design a “room for storytelling.” You designed paperwork.

Live Tuesday: D5's Cesium Integration + AI Material Generator

Quick heads-up before Tuesday. I'm hosting a live demo with Jeff Espinoza from D5 Render at 2pm PST / 5pm EST. We're walking through two features that just shipped: Cesium Integration D5 now brings real-world terrain and imagery directly into the rendering workspace. See your

The Expert Button Pushers Are Gone

📰 Jeff Mottle built CGarchitect into archviz’s global hub, then watched AI finish the democratization tools started years ago. This edition explores why “expert button pushers” are disappearing, why relationships win, and how AI breaks hourly billing in AEC.

230: 'Rooms for Storytelling', with Keith Gerchak

A conversation with Keith Gerchak about designing performing‑arts spaces for storytelling, balancing hand‑drafted craft with technology, and the parallels between theater architecture and independent filmmaking.

Stop Before You Start

📰 Steve Burrows exposes how time‑based billing and noisy meetings cripple AEC firms, urging a simple “sheet of paper” daily log to cut waste, shift to value‑based pricing, and harness AI for repeatable work.

229: Campfire Series - 'The CGarchitect Story', with Jeff Mottle

A conversation with Jeff Mottle about building CGarchitect from a side project into a 21‑year global hub, its sale to Chaos Group, his NVIDIA tenure, and the impact of AI on architectural visualization.

228: 'What Did You Actually Do Today', with Steve Burrows CBE

A conversation with Steve Burrows about why the construction industry rewards dysfunction, the pitfalls of time‑billing, the promise of value‑based billing, modular construction challenges, and how AI is reshaping engineering work.

The Three Things Firms Get Wrong About Transformation

📰 Organizational transformations often fail by chasing speed over capability. Instead, focus on cash, clarity, and capability, address cultural and knowledge‑transfer gaps, and treat AI as a design challenge, not just a productivity metric.

The Non-Sexy Work Is Where the Real Leverage Lives

📰 The unglamorous work (spec sync, project setup automation, data plumbing) is where actual leverage lives. Charles Portelli FAIA on his career path and building tools for the AEC industry from the inside.

227: 'Are We Horses or Are We Coal', with Rachel Riopel

A conversation with Rachel Riopel about why digital transformation initiatives in AEC firms often fail, the importance of organizational clarity and capability, and how to bridge the gap between technology pilots and meaningful change across the entire organization.

The Nuclear Bomb Moment for BIM

📰 Is a "nuclear bomb moment" coming in BIM software as AI empowers small teams to rival legacy companies? Antonio González Viegas from That Open Company discusses how open-source infrastructure and expertise redefine productivity and business management in the AEC industry.

226: 'Think Slower to Move Faster', with Charles Portelli

A conversation with Charles Portelli about bridging the gap between architecture and software, the importance of foundational data infrastructure, and how patience in building internal tools can lead to more effective project management within large architecture firms.

The Asteroid Is Visible Now

📰 Martyn Day has covered AEC for 37 years. He says this moment is unlike anything he's seen — not one disruption, but a dozen arriving at once. Engineering automation. AI-written software. Open SDKs. Palantir. The full edition is for firm leaders.

225: 'A Nuclear Bomb Moment', with Antonio González Viegas

A conversation with Antonio González Viegas about the open source infrastructure for BIM software, the collapse of legacy vendor barriers, and how AI is enabling small teams to match the development speed of large companies, resulting in a "nuclear bomb moment" for the AEC industry.

Are You Optimizing For the Wrong Thing?

A conversation with Pablo Zamorano about building a technology practice centered on design values, the significance of human scale, and the implications of AI tools on creativity and the quality of architectural outcomes.

224: 'Everything Is Going to Change', with Martyn Day

A conversation with Martyn Day about the transformative impact of AI and automation on the architecture and engineering sectors, the weakening of traditional software moats, and the strategic importance of data ownership in navigating the future of AEC business models.

The Boring Stuff Is Where the Leverage Actually Lives

📰 Explore the hidden value in AEC automation beyond visible outputs. Discover how capturing operational knowledge and leveraging tools like Model Context Protocols (MCP) can enhance efficiency, preserve expertise, and turn data into a competitive advantage for your firm.

223: 'They Better Find Something Else to Do', with Pablo Zamorano Mosniam

A conversation with Pablo Zamorano about building a technology practice centered on design values, the significance of human scale, and the implications of AI tools on creativity and the quality of architectural outcomes.

Your Best People Can't Scale. Their Knowledge Can.

📰 Discover how to avoid the busyness trap in architecture and engineering. Learn from Joachim Viktil's insights on scaling expertise, the generation-to-precision gap, and why impactful growth is about more than just hiring.

222: 'You're Automating the Wrong Thing', with Mirco Bianchini

A conversation with Mirco Bianchini about AI automation in the AEC industry, focusing on operational efficiencies, the importance of knowledge management, and how to move beyond individual automation to firm-wide tools for better data utilization and collaboration.

Design First. Analyze Second.

📰 Explore the synergy between architecture and engineering, highlighting the importance of collaboration in design. Discover how lightweight structures can redefine spaces, and learn the value of intuition in the creative process as experts share insights on transforming the industry.

221: ‘Architecture’s Busyness Trap’, with Joachim Viktil

A conversation with Joachim Viktil about architecture's busyness trap, exploring the disconnect between constant activity and meaningful progress, the impact of outdated business models on productivity, and strategies for creating healthier, more effective architectural practices.

How to stay in the driver’s seat as tech accelerates

📰 Discover how architects can maintain control amidst advancing technology. This edition discusses agency over automation, the importance of technology as a design material, and the need for architects to own tech decisions to avoid outsourcing judgment.

220: ‘Lightweight Architectural Structures’, with Joshua Schultz

A conversation with Joshua Schultz about lightweight architectural structures, exploring structural efficiency, innovative design practices, and the barriers preventing their mainstream adoption in architecture.

219: ‘Keeping Architects in the Driver's Seat’, with George Guida

A conversation with George Guida about integrating AI into architectural practice, exploring architect-led workflows, the evolving role of design interfaces, and how to maintain creative agency while leveraging technology for enhanced collaboration and efficiency.

From Projects to Products: The Uncomfortable Leap

📰 How can architects can shift from designing individual buildings to creating systems that produce better outcomes repeatedly? This post discusses the trade-offs of system design, the impact of growth pressure, and the value of architectural thinking in tech.

218: ‘Where’s My Friggin Hockey Stick’, with Zach Kron

A conversation with Zach Kron about designing systems instead of buildings, the transition from architecture to technology, the trade-offs of shipping imperfect tools, and the evolving role of architects in a tech-driven landscape.

The Real Origins of Computational Design in Architecture

📰 Neil Katz FAIA traces computational design in architecture from geometry and early programming to BIM and AI, revealing how mindset shifts matter more than tools. This newsletter edition is a rare breakdown of his first-hand account of how design automation actually evolved inside practice.

Why the future of AEC belongs to architects who evolve, not those who wait

📰 Exploring real adaptation in architectural practice with Randy Deutsch: why resilience, continuous learning, and human agency matter more than tools in an AI-accelerated profession, and what it takes for architects and firms to evolve before they're forced to change.

217: Campfire Series - ‘The Computational Design Story’, with Neil Katz

A conversation with Neil Katz about the origins of computational design in architecture, the evolution of BIM, and the significance of behavior-driven design in reshaping architectural practice through early CAD and automation.

Culture is a System. Here’s How One Firm Designed It.

📰 What if innovation wasn’t a side project, but core infrastructure? This Leadership Edge edition unpacks how OPN Architects built culture, alignment, and digital practice by design and why adoption matters more than the next shiny tool.

216: ‘The Future of AEC Belongs to Those Who Evolve’, with Randy Deutsch

A conversation with Randy Deutsch about the future of the AEC industry, the importance of adaptability in architecture, and how AI can enhance human agency while reshaping professional practices for the next generation of architects.

If AEC knowledge lives in people’s heads, you don’t have a system

📰 What if AI isn’t the problem, but the mirror? This edition explores how fragile knowledge systems really are, why hero experts create risk, and how AI can accelerate learning without replacing human judgment.

215: ‘Proactive By Design’, with Wes Reynolds and Hugh Soward

A conversation with Wes Reynolds and Hugh Soward about how OPN Architects is intentionally shaping its future through digital practice, innovation culture, and the importance of an annual firm retreat for aligning design and technology across their mid-sized firm.

The Most Honest Conversation About AEC Leadership I’ve Ever Hosted

📰 Tech leaders are no longer just fixing workflows. They are shaping firm strategy. This edition digs into a recent panel discussion from AECtech 2025 and reveals why the next generation of AEC leadership is emerging from digital practice and what it means for the future of design.

214: ‘Partnering with AI to Solve Knowledge Problems’, with Todd Henderson and Christopher Parsons

A conversation with Todd Henderson and Christopher Parsons about partnering with AI to solve knowledge problems, building a learning culture in architecture firms, and the practical applications of KM 3.0 in enhancing project delivery and collaboration.

One Mindset That Will Future-Proof Your Practice

📰 How Woods Bagot’s Ashley Hastings is navigating the current AEC tech landscape, how rhetoric and language have quietly become core technical skills, and how AI is forcing firms to re-examine culture, governance, and the psychological safety needed for transformation.

213: ‘The Rise of Tech-Driven Leadership in AEC’, with Jonathan Nelson, Nirva Fereshetian, Heath May, and Shane Burger

A conversation with Jonathan Nelson, Heath May, Nirva Fereshetian, and Shane Burger about the evolving role of design technologists in leadership, the challenges of technology adoption, and creating pathways for the next generation of leaders in the AEC industry.

How to Unlock the Knowledge Hiding Inside Your Firm

📰 Discover how architecture firm Shepley Bulfinch leverages disciplined experimentation and video-first documentation to enhance knowledge sharing. Their innovative approach to AI and culture empowers teams, making knowledge management effective without a dedicated department.

212: ‘Curiosity as a KPI’, with Ashley Hastings

A conversation with Ashley Hastings about operationalizing curiosity as a KPI in architecture, the role of AI in enhancing design technology, and fostering a culture of collaboration and continuous learning within organizations to drive innovation and improve project outcomes.

From Scripts to Strategy: Turning Computational Design into Business Value

📰 How to leverage computational design for business value by creating repeatable standards, integrating data into meaningful dashboards, and adopting AI with clear metrics. Discover practical steps to transform your design processes and improve productivity in the AEC industry.

211: ‘Discovering the Value of AI Through Experimentation’, with James Martin, Jess Purcell, and Christopher Parsons

A conversation with James Martin, Jess Purcell, and Chris Parsons about discovering the value of AI through disciplined experimentation in architecture, exploring how to document workflows effectively, and enhancing knowledge management practices within firms to improve collaboration and learning.

Redefining integration: What the AIA’s TAP is doing differently

📰 Architect and technologist Cesar Escalante shares how AIA’s TAP group is uniting technology and sustainability to move beyond AI hype toward practical, low-cost tools and real-world integration that helps firms innovate responsibly.

210: ‘Computational Design to Business Value in AEC’, with Matt Goldsberry

A conversation with Matt Goldsberry about computational design in AEC, how it drives business value, the importance of data-driven project delivery, and the shift towards lightweight geometry combined with rich data for effective architectural communication and decision-making.

Is Your Tech Stack Amplifying Values or Just Adding Noise?

📰 Discover how AEC firms can align AI with core values to enhance knowledge management, create effective learning pathways, and improve project delivery. This newsletter offers insights on avoiding tool overload while measuring meaningful ROI for a better organizational culture.

209: ‘Leading by Connection: How TAP is Redefining Integration Across the AIA’, with Cesar Escalante

A conversation with Cesar Escalante leading by connection, Cesar Escalante discusses how AIA's Technology in Architectural Practice (TAP) is redefining integration across the architecture industry, focusing on sustainability and practical AI tools for small firms.

When Risk Becomes Strategy: Building Tech Leadership That Actually Delivers

📰 Two decades of AEC technology leadership distilled: how to align training, CFOs, and technology to turn risk into ROI. Learn why the best tech leaders build systems, not just deploy tools.

Evan on the Bold Brand Show with Josh Miles

I was recently featured on the Bold Brand Show with Josh Miles (episode link), discussing creativity, architecture, and the future of AEC media. We had a great conversation about the intersection of design, technology, and communication. I encourage you to check out the episode!

208: ‘Aligning AI with Firm Values’, with Kate Grimes and Christopher Parsons

A conversation with Kate Grimes and Christopher Parsons aligning AI with firm values, evolving knowledge management practices, and enhancing project delivery through structured data and thoughtful integration of technology while fostering interpersonal connections and collaboration.

Why AEC Firms Need Purpose-Built AI (Not Generic Solutions)

📰 Discover why purpose-built AI solutions designed specifically for AEC workflows deliver superior results compared to generic AI tools, and learn how to implement them effectively in your practice.

207: ‘The Tech Leader’s Compass: Risk, Value, and Timing’, with Craig Barbieri

A conversation with Craig Barbieri exploring strategies for effective digital transformation in architecture, addressing the importance of ongoing training, aligning specifications with tools, and leveraging AI to enhance productivity in design and operations.

Why Thornton Tomasetti’s CORE Studio is a Model for the Future

📰 Rethinking practice through platformization, embedding data and AI into delivery, scaling R&D beyond experiments, and aligning culture, KM, and incentives to transform how architecture and engineering firms operate and compete.

206: ‘Purpose-Built AI: Why It Matters in AEC’, with Rachelle Ray

A conversation with Rachelle Ray exploring how purpose-built AI can enhance AEC marketing workflows, streamline proposal processes, and free up time for strategic creativity while addressing common challenges in the industry.

Recurring revenue for architects? Yes.

📰 Designing to operate, embracing self-disruption, treating AI as an interdependent teammate, building psychologically safe cultures, and shifting to recurring, outcome-based services.

205: ‘Rethinking Your A/E Practice’, with Robert Otani and Alexandra Pollock

A conversation with Robert Otani and Alexandra Pollock rethinking architectural practices through technology, measuring innovation ROI, and embracing product thinking to enhance efficiency and collaboration in AEC firms while leveraging AI for knowledge management and professional development.

Architecture practice → product company: a case study

📰 Escaping billable hours, productizing a flagship cabin, structuring rent-to-rent land deals, using physical models to win trust, designing ops to scale outcomes (not headcount), and leveraging prefab to cut cost, time, and risk.

204: ‘How to Future-Proof Your Architecture Practice’, with Dave Gilmore

A conversation with Dave Gilmore disrupting traditional architecture business models, embracing digital transformation, and fostering psychological safety in leadership to navigate uncertainty and prepare for future challenges in the AEC industry.

The Invisible Tax Killing Your Projects

📰 Embedding knowledge sharing into daily workflows, surfacing hidden expertise at the moment of need, reducing friction with lightweight systems, cultivating psychological safety, and leading KM 3.0 as a firm-wide operating system.

203: ‘Rethinking the Architecture Business Model’, with Peter Markos

A conversation with Peter Markos rethinking the architecture business model by embracing productized architecture and prefabrication to unlock new opportunities, enhance scalability, and build resilience in architectural practices.

The Question Every AEC Leader Should Be Asking Today

📰 Redefining leadership through the “Give to Get” framework: why great leaders ask what life their team members want to build, and help them get there. Plus, the cost of replacing talent vs. retaining it, and how generational shifts are reshaping AEC firms.

202: ‘Knowledge Management is Everyone‘s Job’, with Katie Robinson and Christopher Parsons

A conversation with Katie Robinson and Christopher Parsons exploring LS3P's knowledge management evolution, from enhancing proposal writing to impactful strategies like the Data Manager program and Expert Hours initiative, fostering collaboration and effective knowledge sharing across the firm.

Align or Die: AEC’s Strategy Crisis

📰 Leadership Edge 200: Building authentic strategy around a simple framework. Aligning tools, culture, and metrics to avoid digital transformation failure, overcome AI hype, and drive meaningful change in your AEC firm.

201: ‘Redefining Leadership in AEC’, with Phil Putnam

Exploring leadership redefinition in AEC with Phil Putnam through the "Give to Get" framework, cost-effective retention strategies, and understanding generational workplace differences to create engaged, high-performing teams.

Leadership Edge: TRXL 199

Context-first design with Forma and ArcGIS, practical AI for specs and analysis, coherent multi-platform workflows, open collaboration via Forma Board, and granular project data APIs connecting design to business insights.

200: ‘A Framework for Digital Transformation’, with Nathan Miller

A conversation with Nathan Miller discussing strategies for assessing digital readiness, the high cost of misalignment in digital transformations, the dangers of tool chasing, and the importance of authenticity in building sustainable practices.

Leadership Edge: TRXL 198

Knowledge Management 3.0: Leveraging AI for creative collaboration, developing client personas for enhanced communication, and rethinking architectural documentation workflows for simplicity and efficiency.

199: ‘Autodesk’s Vision for Architects’, with Amy Bunszel

A conversation with Amy Bunszel exploring Autodesk's vision for the future of AEC, this episode discusses AI-driven design tools, contextual workflows with GIS integration, and the evolution of architectural practices to enhance creativity and efficiency in the industry.

Leadership Edge: TRXL 197

Exploring the hidden challenges of AEC leadership, fostering vulnerability in small retreats, shifting from technical mastery to people-focused growth, and building authentic connections that empower leaders to navigate complexity with clarity and resilience.

198: ‘Unlocking Sustainability with AI-Powered Knowledge Management’, with Corey Squire and Christopher Parsons

A conversation with Corey Squire and Christopher Parsons exploring how knowledge management can enhance a design practice, featuring insights on codifying expertise and fostering a culture of collaboration within architectural firms.

Leadership Edge: TRXL 196

In this edition: Reimagining community colleges as launchpads for architecture careers, redefining success beyond design, embedding students in “teaching firms,” and integrating analog methods with cutting-edge tech to align education with a rapidly evolving profession.

197: ‘The Hidden Struggles of Leading in AEC Tech’, with Phil Read and Harlan Brumm

A conversation with Phil Read and Harlan Brumm exploring the transition from technical expert to leader in AEC, addressing the lack of support for this shift, and highlighting the importance of shared experiences, vulnerability, and personal growth in leadership development.

Leadership Edge: TRXL 195

Empowering architects with rule-breaking design tools, integrating useful AI trained on built projects, and embracing focused problem-solving over feature bloat to deliver high-fidelity, editable space plans that slot seamlessly into existing AEC workflows.

196: ‘An Undervalued Pipeline in Architecture’, with Joseph Lucido

A conversation with Joseph Lucido exploring the evolving role of community colleges in architectural education, addressing industry challenges, and emphasizing equitable pathways for diverse career opportunities in architecture while integrating technology and collaboration.

Leadership Edge: TRXL 194

Embedding knowledge in the flow of work, empowering teams through curiosity and trust, making innovation a billable priority, and leading with intention to create systems that support learning, adaptability, and AI-enhanced decision-making across the practice.

195: ‘The Freedom to Break the Rules’, with Jesper Wallgren

A conversation with Jesper Wallgren exploring his transition from architecture to software development, focusing on early-stage space planning, and the importance of narrowing scope to better serve architects in multifamily residential design.

Leadership Edge: TRXL 193

Applying storytelling as strategic leverage, embracing nonlinear career paths, building trust through communication, and using frameworks like “Discover, Define, Design, Refine” to craft impactful narratives that drive alignment, clarity, and change in AEC firms.

194: ‘CEO as Knowledge Architect’, with Ellen Bensky and Christopher Parsons

A conversation with Ellen Bensky and Christopher Parsons exploring how Turner Fleischer Architects operationalizes knowledge management, fosters a culture of learning, and integrates AI to enhance collaboration and innovation within the AEC industry.

Leadership Edge: TRXL 192

What does it mean to build an AI-first architecture firm from the ground up? In this edition, Patrick Chopson and Eric Cesal explore the legal, cultural, and technical reinvention of practice where architects don’t just use AI, they lead it.

193: ‘Making Ideas Impactful’, with Darren Brooker

A conversation with Darren Brooker about exploring the power of storytelling and visual communication in architecture, enhancing audience engagement, and transforming ideas into action through empathy and emotional connection.

Leadership Edge: TRXL 191

Examining marketing's misalignment in AEC firms, analyzing how proposal-focused approaches undermine strategic positioning, and advocating for marketing as a business function rather than a service center to build meaningful client relationships beyond RFP chasing.

192: ‘Building an AI-First Practice’, with Patrick Chopson and Eric Cesal

A conversation with Patrick Chopson and Eric Cesal exploring the future of architecture through an AI-first lens, discussing the importance of adaptive practices, and redefining workflows to enhance collaboration and creativity in design.

Leadership Edge: TRXL 190

Evolving knowledge management from static documentation to AI-integrated systems in AEC workflows, clarifying technical language to build inclusive knowledge cultures, and eliminating acronym barriers that impede collaboration across experience levels.

TRXL Turns 5: Thanks for Being Part of This

TRXL turns 5! Nearly 200 episodes of deep, game-changing AEC tech conversations. What began as a COVID project is now a go-to platform. In this special anniversary post, I reflect on the journey, what makes TRXL unique, and what’s ahead.

Leadership Edge: TRXL 189

Exploring how YouTube is revolutionizing architectural education, the power of authenticity in digital content, and why technical mastery unlocks creativity. Plus, why architects should think like media companies and how consistent knowledge-sharing builds trust beyond traditional credentials.

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

A conversation with Kyle Morck discussing the misuse of marketing in the AEC industry, this episode emphasizes the importance of personal branding, relationship building, and focusing on meaningful metrics over vanity metrics for effective growth and visibility.

Leadership Edge: TRXL 188

Exploring the journey from introverted architect to AEC tech influencer, embracing programming as creative empowerment, building a personal brand through authenticity, and choosing to stay in architecture to make meaningful impact through technology and knowledge sharing.