TRXL Feature Spotlight
Show your software to the people who actually buy it.
The Feature Spotlight is a live show where an AEC software company demos two features in front of TRXL's audience — architects, BIM managers, CTOs, and design technology directors at firms internationally.
No slides. No scripted pitch. You open the software, share your screen, and show what it does. Live-streamed on YouTube and LinkedIn.
Each episode covers two features worth talking about. Our shared goal should be to create a tight, engaging, visually rich episode where the audience can see what you've built in action — driven by a person who knows what they're doing.
The audience
36,000+ AEC professionals. The people who evaluate, recommend, and buy the tools their firms use. Those looking for the features that make their day-to-day workflows better, easier, inspired, and productive.
What participation looks like
- We agree on two features worth showing
- A 30-minute pre-call to walk through both, test the tech, and make sure the live show goes smoothly
- On show day, you drive the demo — I host, ask questions, and keep the pace
After the show, the public video lives permanently on the TRXL YouTube channel and on the TRXL website for those who didn't catch it live. You get full rights to use it for your own marketing.
What this isn't
A produced ad. A sponsored segment. A pitch dressed up as content.
The value is that it doesn't look like marketing — because it isn't. It's a real demo, with live pressure, in front of an audience that's already paying attention to this space.
Why the format is important
TRXL is built on long-form conversations that follow the thread wherever it goes — into the nuance, the backstory, the thinking behind the decisions. That's intentional. People in AEC don't just want to understand a product. They want to understand the person behind it. Relationships are built on stories and alignment, and this format creates both.
Who this is for
AEC software companies with a specific feature to talk about — something built for architects, BIM managers, or design technology directors. Not the right fit for a general company overview or a full product walkthrough. Two features, one focused conversation.