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Gavin Nicholls

The Technology Tax Nobody Can Agree On

The Technology Tax Nobody Can Agree On

📰 I asked nine AEC tech companies if their software actually frees architects to design, or just moves the tax to a different line item. The answers surprised me.
Evan Troxel Aug 24, 2026
238: Half Your Day Isn't Design

238: Half Your Day Isn't Design

A conversation with industry leaders about how BIM 2.0 tools consume half of architects’ day, the hidden “technology tax,” and strategies to reclaim design time and control software costs.
Evan Troxel Aug 20, 2026
Leadership Edge: TRXL 188

Leadership Edge: TRXL 188

Exploring the journey from introverted architect to AEC tech influencer, embracing programming as creative empowerment, building a personal brand through authenticity, and choosing to stay in architecture to make meaningful impact through technology and knowledge sharing.
Evan Troxel May 31, 2025
188: ‘Getting Comfortable Being Uncomfortable’, with Gavin Crump

188: ‘Getting Comfortable Being Uncomfortable’, with Gavin Crump

A conversation with Gavin Crump about exploring personal evolution in AEC, embracing programming as creativity, and building a public brand through generosity, while highlighting the importance of retaining talent within the industry.
Evan Troxel, Admin May 13, 2025

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