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Firm Culture

215: ‘Proactive By Design’, with Wes Reynolds and Hugh Soward

215: ‘Proactive By Design’, with Wes Reynolds and Hugh Soward

A conversation with Wes Reynolds and Hugh Soward about how OPN Architects is intentionally shaping its future through digital practice, innovation culture, and the importance of an annual firm retreat for aligning design and technology across their mid-sized firm.

Leadership Edge: TRXL 194

Leadership Edge: TRXL 194

Embedding knowledge in the flow of work, empowering teams through curiosity and trust, making innovation a billable priority, and leading with intention to create systems that support learning, adaptability, and AI-enhanced decision-making across the practice.

194: ‘CEO as Knowledge Architect’, with Ellen Bensky and Christopher Parsons

194: ‘CEO as Knowledge Architect’, with Ellen Bensky and Christopher Parsons

A conversation with Ellen Bensky and Christopher Parsons exploring how Turner Fleischer Architects operationalizes knowledge management, fosters a culture of learning, and integrates AI to enhance collaboration and innovation within the AEC industry.

Leadership Edge: TRXL 191

Leadership Edge: TRXL 191

Examining marketing's misalignment in AEC firms, analyzing how proposal-focused approaches undermine strategic positioning, and advocating for marketing as a business function rather than a service center to build meaningful client relationships beyond RFP chasing.

Leadership Edge: TRXL 190

Leadership Edge: TRXL 190

Evolving knowledge management from static documentation to AI-integrated systems in AEC workflows, clarifying technical language to build inclusive knowledge cultures, and eliminating acronym barriers that impede collaboration across experience levels.

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

A conversation with Kyle Morck discussing the misuse of marketing in the AEC industry, this episode emphasizes the importance of personal branding, relationship building, and focusing on meaningful metrics over vanity metrics for effective growth and visibility.

190: ‘AI + KM = Smarter AEC Firms’, with Christopher Parsons

190: ‘AI + KM = Smarter AEC Firms’, with Christopher Parsons

A conversation with Christopher Parsons about exploring the evolution of knowledge management in the AEC industry, highlighting the impact of AI, and emphasizing cultural and operational shifts necessary for successful KM 3.0 implementation.