126: ‘Be the Rock Star of Your Industry’, with Carey Balogh and Lauren Genest
A conversation with Carey Balogh and Lauren Genest of Brand Groupies.
Carey Balogh and Lauren Genest of Brand Groupies join the podcast to talk about their unique SOPR approach which combines social media and PR to fuel brand recognition, storytelling, and personality-driven strategy, their background in fashion, and how looking at AEC through that lens informs their strategy.
Episode Links
- Brand Groupies website
- Brand Groupies Podcast
- Brand Groupies on LinkedIn
- Brand Groupies on Instagram
- Carey on LinkedIn
- Carey on Instagram
- Lauren on LinkedIn
- Lauren on Twitter
- Lauren on Instagram
- The Anti-Architect Podcast website
- Related TRXL podcast episode 069: ‘Always Step Up to the Plate’, with Christian Giordano of Mancini Duffy
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126: ‘Be the Rock Star of Your Industry’, with Carey Balogh and Lauren Genest
Carey Balogh and Lauren Genest of Brand Groupies join the podcast to talk about their unique SOPR approach, which combines social media and PR to fuel brand…
