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Marketing

Leadership Edge: TRXL 191

Leadership Edge: TRXL 191

Kyle Morck joins the podcast to call out how AEC firms have misunderstood marketing, and what to do about it. From identity crises to proposal overload, we talk about how to build real differentiation and relevance before the RFP ever drops.

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

A conversation with Kyle Morck discussing the misuse of marketing in the AEC industry, this episode emphasizes the importance of personal branding, relationship building, and focusing on meaningful metrics over vanity metrics for effective growth and visibility.

153: ‘Emotional Archaeology’, with Susan Young

153: ‘Emotional Archaeology’, with Susan Young

A conversation with Susan Young.