Define Your Value Before Someone Else Does
📰 In this edition, explore how AI might reclaim architecture’s purpose by capturing process over paperwork, redefining value before owners dictate it, and building tools that empower every skill level.
Fabrication
232: 'Bringing Joy Back to Architecture', with Tatjana Dzambazova
A conversation with Tatjana Dzambazova about how AI can restore joy to architecture by shifting focus from speed to process, capturing design reasoning, and redefining architects’ value beyond mere cost and efficiency.
Architecture practice → product company: a case study
📰 Escaping billable hours, productizing a flagship cabin, structuring rent-to-rent land deals, using physical models to win trust, designing ops to scale outcomes (not headcount), and leveraging prefab to cut cost, time, and risk.
203: ‘Rethinking the Architecture Business Model’, with Peter Markos
A conversation with Peter Markos rethinking the architecture business model by embracing productized architecture and prefabrication to unlock new opportunities, enhance scalability, and build resilience in architectural practices.
Leadership Edge: TRXL 175
Real-time decision-making in AEC, adaptive generative design for healthcare, and architects reclaiming their role as master orchestrators. SLAM & Hypar redefine workflows, bridging concept to fabrication with precision, efficiency, and reduced waste.
175: ‘Realtime Decision Making’, with Ian Keough and Keith Fine
A conversation with Ian Keough and Keith Fine.
149: ‘The Power of Curiosity and Continuous Learning’, with Mary Elizabeth Yarbrough
A conversation with Mary Elizabeth Yarbrough.