Leadership Edge: TRXL 199

Context-first design with Forma and ArcGIS, practical AI for specs and analysis, coherent multi-platform workflows, open collaboration via Forma Board, and granular project data APIs connecting design to business insights.

Leadership Edge: TRXL 199
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This newsletter provide key insights for forward-thinking leaders seeking innovation in AEC who are short on time, offering the context of each conversation without the need to listen to the full episode. It’s designed to keep you updated, spark your interest, and encourage you to tune in if the ideas resonate.

Summary

I sat down in person with Autodesk’s Amy Bunszel at AIA25 in Boston to hear a bit of her story and to unpack Autodesk’s evolving vision for architects: context-first design in Forma, practical AI, and a push toward granular, accessible project data that links design to business outcomes. We covered Forma’s new ArcGIS integration, the rise of in-product assistants for querying docs, collaboration via Forma Board, and why “coherence” (not sameness) across tools matters.

“We can’t recreate the burden of learning we had with the current tools.” – Amy Bunszel

Key Takeaways

Here are my top takeaways from the podcast episode. Then we'll get into the deeper analysis.