✱ Video: Evolve or Dissolve
One year ago today, I delivered this 20-minute talk at Accelerate AEC to an audience of professionals in New York City who are passionate about architecture and technology. My goal was to openly share how we are digitally transforming HMC’s 80-year-old practice. I had the opportunity to tell some stories and ask some provocative questions in hopes of getting people who are on the fence thinking about how technology interfaces with their practice and if they have really thought about the ramifications of choosing not to evolve.
Where do we see our practices in 10 years? Truth is, most of us have been reactive to an increasingly tech-dependent profession.
It's familiar to most of us. We have a working knowledge of digital tools to get the job done. We're even using VR to create and collaborate with clients. We're comfortable—or maybe comfortably numb.
But where do we see our practices in 10 years?
Truth is, most of us have been reactive to an increasingly tech-dependent profession—whether it's a reaction to the market, client demand, or simply to stay competitive.
But it's time to go deeper. To take a broad look at the effects technology has on the practice of architecture at large, and how it's being applied (or not applied).
In this talk, Evan Troxel, Director of Digital Practice with HMC Architects, is going to shift your mind and get you excited. He'll share how HMC Architects is transforming its 78-year-old firm into one that thinks like a Silicon Valley startup.
He'll talk about building consensus; going deeper into the tools on which we rely; increasing our digital literacy by using data to perform better.
It's a constant evolution, and our profession depends on it.