219: ‘Keeping Architects in the Driver's Seat’, with George Guida
A conversation with George Guida about integrating AI into architectural practice, exploring architect-led workflows, the evolving role of design interfaces, and how to maintain creative agency while leveraging technology for enhanced collaboration and efficiency.
George Guida joins the podcast to talk about how AI is reshaping architectural practice. As founder of xFigura, George shares insights on building tools that keep architects in control while leveraging AI for ideation and collaboration. We explore the challenges of AI adoption, the future of design interfaces, and how the profession can thoughtfully integrate these technologies without losing the essential judgment and creativity that defines architecture.
Original episode page: https://trxl.co/219
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Connect with the Guest
- George Guida
Architecture, Practice, and Career Evolution
- NCARB Live Webinar on AI and the Profession
- NCARB Live AI & Architecture (YouTube)
- AIA – Technology in Architectural Practice
- https://www.aia.org/resources/6295963-technology-in-architectural-practice
- Institutional framing for the challenges and opportunities discussed in this episode.
- TRXL Podcast
- https://trxl.co/
- Ongoing conversations at the intersection of architecture, technology, leadership, and practice transformation.
- Archispeak Podcast
- https://archispeakpodcast.com/
- Broader discussions on architecture culture, business models, and the realities of practice.
Events and Communities
- AEC Tech NYC
- https://www.aectech.us/
- Community-driven conversations that mirror many of the themes explored in this episode.
About George Guida:
George Guida is the founder & CEO of xFigura, an AI-powered platform for early-stage architectural design, and partner at ArchiTAG LLP, a practice merging architecture, technology, and research. An ARB-registered, LEED-accredited architect, he is a leading voice on AI in design, advising on industry policy through the RIBA & AIA Expert Advisory Group on AI.
Originally from Rome, George studied at the Architectural Association and the Harvard Graduate School of Design, and now teaches at the University of Pennsylvania. He previously worked at Foster + Partners in London and the MIT Media Lab.
