208: ‘Aligning AI with Firm Values’, with Kate Grimes and Christopher Parsons
A conversation with Kate Grimes and Christopher Parsons aligning AI with firm values, evolving knowledge management practices, and enhancing project delivery through structured data and thoughtful integration of technology while fostering interpersonal connections and collaboration.

Kate Grimes and Christopher Parsons join the podcast to talk about how firms can evolve knowledge platforms and learning management systems responsibly, align AI with their values, and balance technology with culture. We cover the realities of building value-based tech stacks, structuring data for reliability, measuring ROI, and protecting collaboration as AI adoption accelerates.

Episode links:
Connect with the guests
Kate Grimes — Director of Knowledge, Snøhetta
Christopher Parsons — Founder & CEO, Knowledge Architecture
- Christopher Parsons on LinkedIn
- Knowledge Architecture Website
- Knowledge Architecture on LinkedIn
- KM 3.0 Overview
- Synthesis – KA’s intranet platform
- Synthesis AI Search
- KA Connect Conference – Community-driven event for knowledge management in AEC
- Smarter by Design Newsletter
Previous KM 3.0 Series Episodes
- TRXL 190: ‘AI + KM = Smarter AEC Firms’, with Christopher Parsons
- TRXL 194: ‘CEO as Knowledge Architect’, with Ellen Bensky and Christopher Parsons
- TRXL 198: ‘Unlocking Sustainability with AI-Powered Knowledge Management’, with Corey Squire and Christopher Parsons
- TRXL 202: ‘Knowledge Management is Everyone‘s Job’, with Katie Robinson and Christopher Parsons
About Kate Grimes:
Kate is an imaginative, conceptual thinker with a background in art and design and extensive experience in project management and leadership. As Snøhetta’s Director of Knowledge, Kate leads Information Technology, Knowledge Management, and Office Operations for the U.S. studio. She excels at managing complex projects, fostering collaborative partnerships with colleagues, and creative problem-solving.
About Christopher Parsons:
As Founder and CEO of Knowledge Architecture, Christopher is responsible for product development, marketing, and organizational health. He is also the executive producer of KA Connect, our annual knowledge management conference for the AEC Industry. Christopher has been a technology leader in the AEC industry since 2002, including serving as the Chief Information Officer for Steinberg Architects and the Information Technology Director for SMWM (now Perkins+Will).