003: 'A Local Maxima', with Ian Keough

📰 The industry spent decades shedding risk. Håvard Vasshaug thinks that instinct is killing the profession's upside, and the firms taking risk back on are ending up light years ahead. The case for more crazy ones in AEC.

A conversation with Håvard Vasshaug about liberating building data from Revit, real‑time data flows, reducing outdated six‑week information, and turning risk into revenue for AEC firms.

A conversation with Mariusz Hermansdorfer about turning an internal sustainability tool into the jifto plugin, the challenges of spinning out from a large firm, and making early‑stage environmental analysis accessible to all architects.