Recurring revenue for architects? Yes.
📰 Designing to operate, embracing self-disruption, treating AI as an interdependent teammate, building psychologically safe cultures, and shifting to recurring, outcome-based services.
TRXL Newsletter
Architecture practice → product company: a case study
📰 Escaping billable hours, productizing a flagship cabin, structuring rent-to-rent land deals, using physical models to win trust, designing ops to scale outcomes (not headcount), and leveraging prefab to cut cost, time, and risk.
The Invisible Tax Killing Your Projects
📰 Embedding knowledge sharing into daily workflows, surfacing hidden expertise at the moment of need, reducing friction with lightweight systems, cultivating psychological safety, and leading KM 3.0 as a firm-wide operating system.
The Question Every AEC Leader Should Be Asking Today
📰 Redefining leadership through the “Give to Get” framework: why great leaders ask what life their team members want to build, and help them get there. Plus, the cost of replacing talent vs. retaining it, and how generational shifts are reshaping AEC firms.
Align or Die: AEC’s Strategy Crisis
📰 Leadership Edge 200: Building authentic strategy around a simple framework. Aligning tools, culture, and metrics to avoid digital transformation failure, overcome AI hype, and drive meaningful change in your AEC firm.
Leadership Edge: TRXL 199
Context-first design with Forma and ArcGIS, practical AI for specs and analysis, coherent multi-platform workflows, open collaboration via Forma Board, and granular project data APIs connecting design to business insights.
Leadership Edge: TRXL 198
Knowledge Management 3.0: Leveraging AI for creative collaboration, developing client personas for enhanced communication, and rethinking architectural documentation workflows for simplicity and efficiency.