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Kyle Morck

Leadership Edge: TRXL 191

Leadership Edge: TRXL 191

Examining marketing's misalignment in AEC firms, analyzing how proposal-focused approaches undermine strategic positioning, and advocating for marketing as a business function rather than a service center to build meaningful client relationships beyond RFP chasing.

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

A conversation with Kyle Morck discussing the misuse of marketing in the AEC industry, this episode emphasizes the importance of personal branding, relationship building, and focusing on meaningful metrics over vanity metrics for effective growth and visibility.