TRXL Feature Spotlight

Show your software to the people who actually buy it.

The Feature Spotlight is a monthly live show where an AEC software company demos two features in front of TRXL's audience — architects, BIM managers, CTOs, and design technology directors at firms internationally.

No slides. No scripted pitch. You open the software, share your screen, and show what it does. Live, on LinkedIn and YouTube.

Each episode covers two features. The first streams publicly. The second goes exclusively to TRXL+ members, who join live via Riverside to watch it happen in real time and have the opportunity to ask questions.

The audience

25,000+ AEC professionals. The people who evaluate, recommend, and buy the tools their firms use. Those looking for the features that make their day-to-day workflows better, easier, inspired, and productive.

What participation looks like

• We agree on two features worth showing
• A 30-minute pre-call to walk through both, test the tech, and make sure the live show goes smoothly
• On show day, you drive the demo — I host, ask questions, and keep the pace
• Feature #1 streams live on LinkedIn and YouTube (~15 minutes)
• Feature #2 records live for TRXL+ members (~15 minutes)

After the show, the public video lives permanently on the TRXL YouTube channel and on the TRXL website for those who didn't catch it live. You get full rights to use it for your own marketing.

What this isn't

A produced ad. A sponsored segment. A pitch dressed up as content.

The value is that it doesn't look like marketing — because it isn't. It's a real demo, with live pressure, in front of an audience that's already paying attention to this space.

Why the format is important

TRXL is built on long-form conversations that follow the thread wherever it goes — into the nuance, the backstory, the thinking behind the decisions. That's intentional. People in AEC don't just want to understand a product. They want to understand the person behind it. Relationships are built on stories and alignment, and this format creates both.

Who this is for

AEC software companies with a specific feature to talk about — something built for architects, BIM managers, or design technology directors. Not the right fit for a general company overview or a full product walkthrough. One feature, one focused conversation.