From Scripts to Strategy: Turning Computational Design into Business Value
📰 How to leverage computational design for business value by creating repeatable standards, integrating data into meaningful dashboards, and adopting AI with clear metrics. Discover practical steps to transform your design processes and improve productivity in the AEC industry.
Is your design technology a true force multiplier or just a fancy tool?
Weekend Reading Recommendations
- This newsletter, of course
- From Expertise Scarcity to Abundance: Why Workflow Orchestration is the Future of Knowledge Work by Theodore Galanos
- AI For Architects Is Nothing New. And It's A Return to First Practices (Finally) by Phil Read
- Overcoming the Crisis In Graphic Disciplines by Ralph Grabowski
Summary
In episode 210 of the TRXL Podcast, I spoke with Matt Goldsberry about taking computational design beyond clever scripts to turn it into durable business value: standards-as-products, ISO-19650-aligned data practices, dashboards that matter to the business, and the change-management work required to actually land new tools in busy teams. We also hit where AI is real vs. hype and why pairing design automation with portfolio data is a force multiplier.
Key Takeaways
Here are my top takeaways from the podcast episode. Then we'll get into the deeper analysis.
- Computational → Commercial: Move from one-offs to repeatable products (standards, templates, governed data), measured against business KPIs, not just technical elegance.
