Leadership Edge

Leadership Edge: TRXL 195

Empowering architects with rule-breaking design tools, integrating useful AI trained on built projects, and embracing focused problem-solving over feature bloat to deliver high-fidelity, editable space plans that slot seamlessly into existing AEC workflows.

💡

This newsletter provide key insights for forward-thinking leaders seeking innovation in AEC who are short on time, offering the context of each conversation without the need to listen to the full episode. It’s designed to keep you updated, spark your interest, and encourage you to tune in if the ideas resonate.

Summary

In episode 195, I spoke with Jesper Wallgren—architect turned software co-founder of Finch—to explore the powerful tension between creative control and generative automation in architecture. Jesper’s story of going from running a small firm in Sweden to building a globally distributed software company is a case study in how deep user empathy, smart product focus, and feedback-driven iteration can unlock real traction in AEC tech.

“If you’re building a tool for architects, or any creative people, you need to provide them with the freedom to break the rules, or else it won’t make sense.”
– Jesper Wallgren

Key Takeaways

Here are my top takeaways from the podcast episode. Then we'll get into the deeper analysis.

Summary

Key Takeaways

Read next