Leadership Edge: TRXL 193
Applying storytelling as strategic leverage, embracing nonlinear career paths, building trust through communication, and using frameworks like “Discover, Define, Design, Refine” to craft impactful narratives that drive alignment, clarity, and change in AEC firms.
Summary
In my recent conversation with Darren Brooker, longtime Autodesk storyteller turned founder of Great Big Stories, we explore how the art of storytelling is far more than performance. It’s a mindset and methodology that AEC leaders can apply to strategic communication, internal innovation, and keynote-level influence. From the architecture studio to Oscar-nominated visual effects teams to the Autodesk C-suite, Darren’s journey is a story in itself, and he’s only just beginning a new chapter.
“People are wired for story. That’s how we move them.”
– Darren Brooker
Key Takeaways
Here are my top takeaways from the podcast episode. Then we'll get into the deeper analysis.
