The KM 3.0 Series

A seven-episode TRXL series with Knowledge Architecture on what it actually takes to turn AEC knowledge management into a competitive advantage in the age of AI.

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Knowledge Architecture

Knowledge Architecture builds the software AEC firms use to run knowledge management as a discipline, not an afterthought.


Every AEC firm has knowledge. Almost none of them can find it, trust it, or put it to work fast enough to matter. That gap used to be a nuisance. With AI now sitting on top of whatever a firm has documented, it's become a competitive line: the firms whose knowledge is structured, current, and searchable are the ones whose AI tools actually work. The rest are automating folklore.

Knowledge Architecture calls the next stage of this KM 3.0: knowledge management built into the flow of work instead of bolted on as a once-a-year library project. Over seven conversations with Christopher Parsons, founder and CEO of Knowledge Architecture, and a rotating cast of the people actually running KM inside their firms, this series works through what that looks like in practice. Not the pitch. The mechanics: what earns leadership buy-in, why it has to be everyone's job and not one department's, how it holds up against sustainability and values questions, and what changes once a firm starts treating AI as a reason to finally get its knowledge in order rather than an excuse to skip the work.

Seven episodes with Christopher Parsons of Knowledge Architecture and the firm leaders putting KM 3.0 into practice.

190: AI + KM = Smarter AEC Firms, with Christopher Parsons
AI + KM = Smarter AEC Firms
Christopher Parsons
Knowledge Architecture
"The hard part about RAG is really not the AI part. It's the retrieval."
194: CEO as Knowledge Architect, with Ellen Bensky and Christopher Parsons
CEO as Knowledge Architect
Ellen Bensky
Turner Fleischer Architects
How a firm went from 60 people to 250 and stood up its first intranet, 400-500 wiki pages, in under nine months.
198: Unlocking Sustainability with AI-Powered Knowledge Management, with Corey Squire and Christopher Parsons
Unlocking Sustainability with AI-Powered Knowledge Management
Corey Squire
Bora Architecture & Interiors
"We need to get answers, not resources, to our project team" — swapping a 400-page sustainability manual for an AI-searchable intranet.
202: Knowledge Management is Everyone's Job, with Katie Robinson and Christopher Parsons
Knowledge Management is Everyone's Job
Katie Robinson
LS3P
"Data is not knowledge. Data supports knowledge" — and why you don't have to be the CEO to be the expert.
208: Aligning AI with Firm Values, with Kate Grimes and Christopher Parsons
Aligning AI with Firm Values
Kate Grimes
Snøhetta
"You're not just buying it for the model, you're buying it for the community."
211: Discovering the Value of AI Through Experimentation, with James Martin, Jess Purcell, and Christopher Parsons
Discovering the Value of AI Through Experimentation
James Martin & Jess Purcell
Shepley Bulfinch
"It really annoys me that you can't ask it the same question twice and get the same answer" — and the process that has to wrap around that.
214: Partnering with AI to Solve Knowledge Problems, with Todd Henderson and Christopher Parsons
Partnering with AI to Solve Knowledge Problems
Todd Henderson
Boulder Associates
"If you're an expert in X, you're not great at writing... you know who else is great at writing? Large language models."

About Knowledge Architecture

Knowledge Architecture builds Synthesis, the software behind knowledge management at architecture, engineering, and construction firms. Christopher Parsons founded the company on the idea that a firm's knowledge is only as valuable as a team's ability to find and reuse it, and has spent the years since building both the tool and the community of KM practitioners around that idea.


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