202: ‘Knowledge Management is Everyone‘s Job’, with Katie Robinson and Christopher Parsons
A conversation with Katie Robinson and Christopher Parsons exploring LS3P's knowledge management evolution, from enhancing proposal writing to impactful strategies like the Data Manager program and Expert Hours initiative, fostering collaboration and effective knowledge sharing across the firm.
Katie Robinson and Christopher Parsons join the podcast to talk about how LS3P’s knowledge management program evolved from a marketing necessity into a strategic advantage. We discuss the origins of their Data Manager program, how they’ve integrated firm-wide data into their intranet platform “Frank,” and why they’ve embraced AI-powered search to democratize access to knowledge. A highlight of the conversation is LS3P’s “Expert Hours” initiative—casual, recorded conversations with subject matter experts that capture invaluable, often untapped knowledge. Katie explains how these recordings are now being repurposed for marketing, onboarding, and learning, creating a flywheel of knowledge-sharing across the firm.
Episode links:
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Connect with the Guests
Katie Robinson
Christopher Parsons
- Christopher Parsons on LinkedIn
- Knowledge Architecture Website
- Knowledge Architecture on LinkedIn
- KM 3.0 Overview
- Synthesis – KA’s intranet platform
- Synthesis AI Search
- KA Connect Conference – Community-driven event for knowledge management in AEC
- Smarter by Design Newsletter
Previous KM 3.0 Series Episodes
- TRXL 190: ‘AI + KM = Smarter AEC Firms’, with Christopher Parsons
- TRXL 194: ‘CEO as Knowledge Architect’, with Ellen Bensky and Christopher Parsons
- TRXL 198: ‘Unlocking Sustainability with AI-Powered Knowledge Management’, with Corey Squire and Christopher Parsons
About Katie Robinson:
Katie Robinson joined LS3P, an architecture, interiors, and planning firm with offices throughout the Southeast, in 2004. She serves as Principal and Chief Marketing Officer, where she leads the firm’s integrated strategies across both Marketing and Knowledge Management to support innovation, operational excellence, and strategic growth.
In her marketing leadership, Katie has transformed the department into a dynamic in-house creative agency. Her team delivers proactive and responsive marketing and communications services, managing both internal and external messaging with a focus on brand trust and strategic storytelling. Her vision has shaped the development of impactful marketing collateral and brand strategies that align with LS3P’s mission and values.
Katie also leads LS3P’s Knowledge Management efforts, overseeing the capture, organization, and sharing of institutional knowledge across the firm. She ensures effective resource allocation and distribution, enabling teams to access and apply insights that inform design and business decisions. In 2013, she launched LS3P’s pioneering Data Manager Program, reinforcing the firm’s commitment to data-driven design and continuous learning. More recently, Katie has taken a leading role in advancing LS3P’s AI initiatives, integrating data, knowledge, and artificial intelligence to streamline workflows and enhance decision-making. She emphasizes the critical role of internal messaging in this transformation, ensuring that communication strategies evolve in tandem with technological innovation.
Katie ensures that marketing, knowledge management, and strategic planning are fully aligned with LS3P’s long-term goals and embedded in the firm’s culture.
About Christopher Parsons:
As Founder and CEO of Knowledge Architecture, Christopher is responsible for product development, marketing, and organizational health. He is also the executive producer of KA Connect, our annual knowledge management conference for the AEC Industry. Christopher has been a technology leader in the AEC industry since 2002, including serving as the Chief Information Officer for Steinberg Architects and the Information Technology Director for SMWM (now Perkins+Will).
