There are some amazing stories coming out of Apple these days, and there are some beautiful early designs (as well as some turds) to see in a new book by Hartmut Esslinger, a past designer at Apple who also founded frog design. It's really interested to see that even when the company was only 6 years into its existence, Jobs felt Apple was in trouble in a design-sense due to its product hierarchy and compartmentalized product design teams, and that they needed to do something drastic with design which ultimately set it on a course that hasn't stopped since.
In the book, Esslinger explains how ‘strategic design’ in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended deﬁnition of design as a convergent and humanistic amalgamation of technology, the environment and the economy.
You can see the prototypes and read a bit about the new book, Esslinger's story, and what it was like working at Apple back in the early 80's on designboom.
(via Daring Fireball)