by Evan Troxel


The now iconic Apple-Jobs Silhouette logo is designed by Jonathan Mak Long, a 19 year old designer from Hong Kong. The simplicity, minimalism and pure geniusness of the pairing is something that Steve would have approved of.

RIP Steve Jobs 


Thanks, Steve.

Posting designs like this one makes me paranoid, because I can’t shake the feeling that it’s not original. I enjoyed the process regardless, but please let me know if somebody else beat me to the idea!


by Evan Troxel

I am troubled by the devaluing of the word ‘design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.