Must Watch: Chipotle's New Ad / by Evan Troxel

This amazing ad features beautiful visuals by Moonbot Studios coupled with Fiona Apple covering "Pure Imagination" from the 1971 film Willy Wonka and the Chocolate Factory. It's being called "the most beautiful, haunting infomercial you'll ever see" for good reason.

Our family is still waiting for non-GMO corn products to be used in their tortillas, so for now we still just order the salads and burrito bowls. I'm definitely rooting for them to change the world.

In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.