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# The Pros & Cons of Betting the Company on a Single Product
- URL: https://www.trxl.co/2012-8-23-the-pros-cons-of-betting-the-company-on-a-single-product/
- Published: 2012-08-23T14:59:02.000Z
- Updated: 2023-07-25T00:26:03.000Z
- Author: Evan Troxel
- Tags: Apple, Inspiring People, #sqs, #Import-blog1, #evantroxel-me-com

This is a fascinating read.

There are so many things I want to do... I just have to convince myself that the worst thing that could happen is failure. And failure isn't that big of a deal. But if that thing actually takes off, it could change the world.

> *in 2005*

> Design and manufacture a small mobile device that seamlessly combines the functionalities of a cellular phone, a web surfer, an audio/video player and a small PC, and your company will double its market cap and establish a third mass-market computing platform after Windows and Macintosh.

> Would you take it?

> Before you say, “Are you nuts, why wouldn’t I?” ponder just a few of the issues involved:

Read through to the end. Steve had cajones.

[∞](http://;;perm)