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# 12% of IKEA Catalog Pages are 3d Renderings?
- URL: https://www.trxl.co/2012-8-23-12-of-ikea-catalog-pages-are-3d-renderings/
- Published: 2012-08-23T22:31:15.000Z
- Updated: 2023-07-25T00:26:04.000Z
- Author: Evan Troxel
- Tags: #sqs, #Import-blog1, #evantroxel-me-com

I had no idea. This makes me sad. Not that they are rendered, but that I couldn't figure it out. I've been doing 3d renderings for a long time and I this just shows how good these artists are. It's kinda like watching the Social Network (Facebook) movie with the [Winkelvoss twins](http://www.fxguide.com/featured/twice%5Fthe%5Fsocial%5Fnetwork/) \- I had no idea they were two different actors playing those parts either.

> "It's a clever way to save money," Anneli Sjogren, head of photography at IKEA, said during a recent interview at the company's sprawling photo studio in this sleepy southern town. "We don't have to throw away kitchens in the Dumpster after the photo shoot."

[∞](http://evantroxel.com/blog/2012/8/23/ikea-catalog-pages-are-3d-renderings)