> ## Content Index
> Fetch the complete content index at: https://www.trxl.co/llms.txt
> Use this file to discover other available public pages before exploring further.

# 107: ‘Quasi-Irreversible Investment’, with Anthony Frausto-Robledo
- URL: https://www.trxl.co/107/
- Published: 2022-12-06T17:00:00.000Z
- Updated: 2026-04-24T06:57:00.000Z
- Description: A conversation with Anthony Frausto-Robledo.
- Author: Evan Troxel
- Tags: BIM, Architectural Education, Change Management, Digital Transformation, Cloud, Operations, Anthony Frausto-Robledo, #sqs, #Import-podcast, #admin-gablmedia-com, TRXL Podcast, #ghost-concierge-2

Anthony Frausto-Robledo of Architosh joins the podcast to talk about two of his recent articles highlighting Autodesk. The first article is an interview with Autodesk CEO Andrew Anagnost and the topic is their Autodesk University announcement of the next generation industry cloud platform for AEC called Forma. The second article is about the recent Nordic Open Letter penned by several significant architectural associations that was recently delivered to Autodesk’s CEO regarding Revit development and value as subscription costs have continued to rise. We also discuss a bit of Disruption Theory, network effects and positive externalities, switching costs and the sunk cost fallacy, how academia fits into the puzzle of technology training and the profession’s expectations, how technology developers fit into the puzzle of professional practice operations in regards to dependency on the tech to fulfill business deliverables, dominance and power, Superman syndrome, and a short lesson in railroad track gauges.

Please **rate** ⭐⭐⭐⭐⭐ and **review** [TRXL podcast on Apple Podcasts](https://podcasts.apple.com/us/podcast/trxl/id1519377425) (or wherever you listen) and don't forget to **subscribe** and **share** this episode if you enjoyed it!

### Links

- [Anthony on LinkedIn](https://www.linkedin.com/in/anthonyfraustorobledo/)
- [Anthony on Twitter](https://twitter.com/architosh)
- [Architosh](https://architosh.com) website
- Anthony's free [Xpresso email newsletter](https://architosh.com/become-an-architosh-insider/#boxzilla-27234)
- [Architosh on LinkedIn](https://www.linkedin.com/company/architosh/)
- [Architosh on Instagram](https://www.instagram.com/architosh/)
- [Autodesk Begins New Era for Future of Architecture](https://architosh.com/2022/09/autodesk-begins-new-era-for-future-of-architecture/) (Architosh)
- [The Revit Open Letter Through the Lens of QWERTY-Nomics](https://architosh.com/2022/10/the-revit-open-letter-through-the-lens-of-qwerty-nomics/) (Architosh)
- [Nordic Open Letter](https://www.trxl.co/content/files/nordic-letter-aecmag.com.pdf) (AEC Mag)
- [European Open Letter](https://aecmag.com/bim/letter-to-autodesk-aec-customers-demand-better-value/) (AEC Mag)
- [Clayton Christensen's theory on innovative disruption](https://en.wikipedia.org/wiki/Disruptive%5Finnovation) (Wikipedia)
- [Sunk cost fallacy explained](https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/sunk-cost-fallacy/)
- [Economist Paul A. David's landmark Clio and the Economics of QWERTY](https://sjbae.pbworks.com/f/David+1985.pdf)
- [European Construction Industry Federation (FIEC) position paper on lack of competition in the AEC software industry](https://www.trxl.co/content/files/sites/default/files/2021-07/fiec-20position%5F2020-02-24.pdf)
- [How to lose a monopoly](https://www.ben-evans.com/benedictevans/2020/01/01/microsoft-monopoly-and-dominance) (Benedict Evans)
- [Nobody Gets Fired For Buying IBM](https://www.forbes.com/sites/duenablomstrom1/2018/11/30/nobody-gets-fired-for-buying-ibm-but-they-should/?sh=43b6d1ac48fc) (Forbes)
- [A History of Track Gauge](https://www.trains.com/trn/railroads/history/a-history-of-track-gauge/)
- [Why BART system uses wider gauge](https://www.bart.gov/news/articles/2022/news20220708-2#:~:text=BART%20famously%20uses%20a%20much,in%20the%20South%20Asian%20country)
- Previous TRXL episodes featuring Anthony:

  - [TRXL 012 – ‘Force Multipliers’, with Anthony Frausto-Robledo](https://www.trxl.co/012/)
  - [TRXL 022 – ‘Turbo Boost Mood’, with Anthony Frausto-Robledo](https://trxl.co/podcast/022)
  - [TRXL 023 – ‘One More Thing’, with Anthony Frausto-Robledo](https://trxl.co/podcast/023)
- Check out my other podcasts too: [Archispeak](https://archispeakpodcast.com) & [Peopleverse](https://peopleverse.tect.com)
- [My YouTube channel](https://YouTube.com/etroxel)

### Connect with Evan

- [Twitter](https://twitter.com/etroxel)
- [LinkedIn](https://linkedin.com/in/evantroxel)
- [Instagram](https://instagram.com/etroxel)
- [YouTube](https://youtube.com/etroxel)
- [Email](mailto:evan@evantroxel.com?subject=TRXL%20feedback)

### Sponsor

Content is more than Revit families. If it’s digital, AVAIL can handle it. Learn more today at [https://getavail.com](https://getavail.com/) and future-proof your firm’s technology investment.

![](https://storage.ghost.io/c/93/80/9380fef7-629b-48bf-9c81-27fe48a999cc/content/images/content/v1/4fb6ec4fe4b093525981eab3/e198186e-6a6c-42cf-bdc2-90faffb769e4/ezgif.com-gif-maker-283-29.gif)

###