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# 105: ‘Pick Your Niche’, with Ian Janicki
- URL: https://www.trxl.co/105/
- Published: 2022-11-22T17:00:00.000Z
- Updated: 2026-04-24T06:57:04.000Z
- Description: A conversation with Ian Janicki.
- Author: Evan Troxel
- Tags: Architectural Education, Business Model, Ian Janicki, #sqs, #Import-podcast, #admin-gablmedia-com, TRXL Podcast, #ghost-concierge-2

Ian Janicki of Homestead joins the podcast to talk about what architecture schools have been and still are focused on versus what opportunities exist because of recent changes in legislation (California’s SB 9), the importance of infill—especially for solving the housing crisis, why architects should consider learning real estate, how to make more developers, entrepreneurship in the architectural profession, making the case for why we should be wrapping our collective heads around the potential of architecture as product and how to scale an idea to affect change, how to protect a business to avoid what Ian calls “the lumpiness of the profession”, NIMBY-ism and YIMBY-ism, and more.

Please **rate** ⭐⭐⭐⭐⭐ and **review** [TRXL podcast on Apple Podcasts](https://podcasts.apple.com/us/podcast/trxl/id1519377425) (or wherever you listen) and don't forget to **subscribe** and **share** this episode if you enjoyed it!

### Links

- [Ian’s Calendly](https://calendly.com/ianjanicki/15-min?month=2022-11)
- [Architect & Developer: A Guide to Self-Initiating Projects](https://amzn.to/3NY4N2u) by James Petty AIA (Amazon)
- [Otto ADU website](https://www.ottoadu.com)
- [California Senate Bill 9](https://focus.senate.ca.gov/sb9) (The California Home Act)
- [Ian on LinkedIn](https://www.linkedin.com/in/ianjanicki/)
- [Ian on Twitter](https://twitter.com/ianjanicki)
- [Homestead website](https://myhomestead.com)
- [Homestead on Twitter](https://twitter.com/homesteadis)
- [Homestead on LinkedIn](https://www.linkedin.com/company/homesteadfutures/)
- Previous TRXL episodes referenced in the conversation:

  - [046: ‘The Moment’, with Ian Janicki](https://www.ottoadu.com)
  - [067: ‘Ignoring the Warning Signs’, with Samuel Schneider](https://trxl.co/podcast/067) of Homestead
- Check out my other podcasts too: [Archispeak](https://archispeakpodcast.com/) & [Peopleverse](https://peopleverse.tect.com)
- [My YouTube channel](https://YouTube.com/etroxel)

### Connect with Evan

- [Twitter](https://twitter.com/etroxel)
- [LinkedIn](https://linkedin.com/in/evantroxel)
- [Instagram](https://instagram.com/etroxel)
- [YouTube](https://youtube.com/etroxel)
- [Email](mailto:evan@evantroxel.com?subject=TRXL%20feedback)

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