> ## Content Index
> Fetch the complete content index at: https://www.trxl.co/llms.txt
> Use this file to discover other available public pages before exploring further.

# 070 : ‘Finding Better Analogies’, with Jose Cruz, Jr
- URL: https://www.trxl.co/070/
- Published: 2022-02-15T05:00:00.000Z
- Updated: 2023-03-13T12:43:08.000Z
- Description: A conversation with Jose Cruz, Jr.
- Author: Evan Troxel
- Tags: BIM, Digital Twin, Startup, Jose Cruz Jr, #sqs, #Import-podcast, #admin-gablmedia-com, TRXL Podcast, #ghost-concierge-2

Special guest Jose Cruz, Jr of Integrated Projects joins the podcast to talk about the value he sees in the service he’s created for digitizing “background buildings” and how his team is creating this resource using reality capture technologies, how digital twins of existing building stock has the potential to add value and jumpstart future projects that owners hire design teams and architects for, his Layer Zero analogy, and more.

Please **rate** ⭐⭐⭐⭐⭐ and **review** [TRXL podcast on Apple Podcasts](https://podcasts.apple.com/us/podcast/trxl/id1519377425) (or wherever you listen) and don't forget to **subscribe** and **share** this episode if you enjoyed it!

### Links

- [José on LinkedIn](https://www.linkedin.com/in/jose-luis-cruz/)
- [José on Twitter](https://twitter.com/JoselitoCruz)
- [Integrated Projects website](https://www.integratedprojects.co)
- [Integrated Projects on LinkedIn](https://www.linkedin.com/company/integrated-projects)
- [Architects Are the Latest White-Collar Workers to Confront Bosses](https://www.nytimes.com/2021/12/21/business/architects-white-collar-union.html) (New York Times)
- Check out my other podcast too: [Archispeak](https://archispeakpodcast.com/)
- [My YouTube channel](https://YouTube.com/etroxel)

### Connect with Evan

- [Twitter](https://twitter.com/etroxel)
- [LinkedIn](https://linkedin.com/in/evantroxel)
- [Instagram](https://instagram.com/etroxel)
- [YouTube](https://youtube.com/etroxel)
- [Email](mailto:evan@evantroxel.com?subject=TRXL%20feedback)

### Sponsor

Enscape is a real-time rendering and VR tool for the AEC market. It empowers design workflows by plugging into building modeling software and turning the models into immersive 3D experiences. Visit [enscape3d.com/trxl](http://enscape3d.com/trxl) to sign up for a free 14-day trial.

![](https://storage.ghost.io/c/93/80/9380fef7-629b-48bf-9c81-27fe48a999cc/content/images/content/v1/4fb6ec4fe4b093525981eab3/a8ba4eb3-5d3d-42bc-9584-33672073265a/fallback_en0115_banner-archispeak-trxl-300x250-282-29.jpg)

ArchIT offers Complete IT Solutions for Architecture, Design, and Engineering firms. Tired of dealing with generic IT providers? Visit [www.getarchit.com](http://www.getarchit.com/) and schedule your free consultation. Technology is your competitive advantage.

![](https://storage.ghost.io/c/93/80/9380fef7-629b-48bf-9c81-27fe48a999cc/content/images/content/v1/4fb6ec4fe4b093525981eab3/9e9d3d1e-22b5-4d27-a1fd-a307a1ceeee8/archit--banner-ad-28300-x-250-px-29-282-29.png)

###