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# 016: ‘Tenuous Territory’, with Reg Prentice
- URL: https://www.trxl.co/016/
- Published: 2020-09-22T04:00:00.000Z
- Updated: 2023-03-13T12:42:58.000Z
- Description: A conversation with Reg Prentice.
- Author: Evan Troxel
- Tags: Business Model, Change Management, Digital Transformation, Reg Prentice, #sqs, #Import-podcast, TRXL Podcast, #ghost-concierge-2

Special guest Reg Prentice joins the podcast to talk about the value of an architect, how and why we document decisions, the network effect, how designers are decision factories, and much more.

### **Links**

- [Reg on LinkedIn](https://www.linkedin.com/in/reg-prentice/)
- [TonicDM](https://www.tonicdm.com) website
- [Lean A3](https://goleansixsigma.com/a3/)
- [TonicDM on LinkedIn](https://www.linkedin.com/company/tonicdm/)
- [TonicDM on Instagram](https://www.instagram.com/tonicdm/)
- [True Crime Podcast](https://www.truecrimepodcast.com/)
- [The End of the World with Josh Clark Podcast](https://podcasts.apple.com/us/podcast/the-end-of-the-world-with-josh-clark/id1437682381)

### **Sponsor**

Thanks to our sponsor this week for helping make this episode possible. Layer App is the flexible database for architects that makes it easy to view photos, files, and project data right in Revit. Start your free 14-day trial at [layer.team/trxl](https://layer.team/trxl).